Which of the following is NOT a characteristic of false advertising?

Providing clear information is not a characteristic of false advertising. False advertising typically involves misleading or deceptive practices that result in consumers receiving incorrect information about a product or service. Thus, if an advertisement provides clear and accurate information, it cannot be classified as false advertising.

On the other hand, characteristics such as making misleading claims, affecting consumer purchasing decisions, and using exaggeration in product descriptions are integral to false advertising. Misleading claims directly imply the intent to deceive, while altering consumer behavior indicates that the false information successfully influenced purchasing decisions. Exaggeration, while it may sometimes be a common marketing technique, crosses the line into false advertising when it misrepresents the product's characteristics or performance. This context clarifies why providing clear information is not associated with false advertising.